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The work
Launching the UK’s first liquid egg replacement.
The agency's remit started with social and VOD content, but quickly expanded. Two lines written for social posts were taken on to become taglines for the brand - used on out of home, packaging, wider branding pieces, on the side of sampling vans and trade show displays.
The results
At the time of testing, Sky AdSmart declared the VOD ads the most successful on the platform yet. They achieved:
A 17.4% increase in prompted brand awareness uplift - the highest increase on record.
A 14.9% uplift in aided advertising recall, 317% higher than the usual benchmark.
My role
Copywriting.
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