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The work
Breathing a bit of fun and colour into a dull, bullsh*t science-filled industry.
Vivo Life products make your body sing. From the hair on your head to the tips of your toes. Clearly, even if you’re as bald as Paul Olima.
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Shot with a lo-fi, retro feel to marry up with the 90s-style visuals from the branding.
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The results
According to a YouGov study, brand awareness in the target audience is up 69%.
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Impressions beat benchmarks by 94%.
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View through rates were 33% higher than benchmarks.
My role
Creative concepting, copywriting, scrip writing, attending shoot.
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