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The work
Breathing a bit of fun and colour into a dull, bullsh*t science-filled industry.
Vivo Life products make your body sing. From the hair on your head to the tips of your toes. Clearly, even if you’re as bald as Paul Olima.
Shot with a lo-fi, retro feel to marry up with the 90s-style visuals from the branding.
The results
According to a YouGov study, brand awareness in the target audience is up 69%.
Impressions beat benchmarks by 94%.
View through rates were 33% higher than benchmarks.
My role
Creative concepting, copywriting, scrip writing, attending shoot.
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